Case Study: Meredith achieves 34% lift in revenue with Salesforce DMP

With Krux, Meredith Unlocks the Power of First-Party Audience Data to Drive 34% Lift in Revenue

Meredith, a publisher reaching over 100 million consumers and 55 million monthly unique visitors across 15+ properties, faced fragmented audience data across multiple platforms and no unified customer view. That forced reliance on costly third‑party data and created risk when integrating acquisitions like AllRecipes; Meredith needed to consolidate onto a single platform without interrupting active campaigns.

Meredith implemented the Krux DMP in four weeks to collect and unify first‑party signals (articles read, ads clicked, shares) and build real‑time audience segments. The consolidation drove a 34% revenue lift in the first three months, shifted campaigns to primarily first‑party data for long‑term profitability, and enabled broader advertiser reach through audience extension, with Krux acting as a strategic partner.

Meredith

Jon Werther

President