Case Study: DonorsChoose.org achieves 300% increase in donor conversion and exceeds fundraising goals with Salesforce DMP

With Salesforce, DonorsChoose.org gives every donor a personalized philanthropic experience

DonorsChoose.org is a nonprofit that helps public-school teachers request funding for classroom supplies and projects, addressing the gap caused when teachers spend hundreds out of pocket. The organization struggled with generic donor appeals and missed partnership opportunities because it lacked personalized outreach and a unified system to manage partner leads.

By implementing Salesforce Marketing Cloud and Sales Cloud, DonorsChoose.org now delivers one-to-one, personalized donor journeys, automates social outreach, and streamlines partner management. The result: a 300% increase in donor conversion, exceeding the year’s fundraising goal within six months, and scalable support for 1.5 million donors—contributing to more than $300 million raised and resources provided to hundreds of thousands of teachers and millions of students.

DonorsChoose.org

Katie Bisbee

Chief Marketing Officer