Case Study: HiMedia Group achieves 180% increase in average CTR with Salesforce DMP

HiMedia Reaches New Heights With Krux DMP

HiMedia, a France‑based leader in digital marketing serving publishers and advertisers across Europe, Latin America and U.S. Hispanic audiences, provides display, video, mobile and custom content solutions. To boost display effectiveness, the company needed deeper audience insights and a single place to manage on‑ and offline, cross‑device data—simplifying multivariate touchpoints and integrating with its DSP (appNexus)—to drive higher CTRs, more prospecting leads and lower CPA-driven customer acquisition costs.

HiMedia implemented Krux’s Audience Data Management platform to enable unlimited, real‑time audience segmentation, unify people data across platforms and screens, and deliver precise measurement and optimization. The integration with appNexus and Krux’s completeness capabilities reduced observational bias and spend waste, produced ongoing segmentation improvements, and drove measurable gains: a 180% increase in average CTR on analyzed display campaigns and a 13% increase in conversions on analyzed CPA campaigns.

HiMedia Group

Romain Février

Director Managed Services