Case Study: GE Capital shortens insight-to-action from months to seconds with Salesforce DMP

An innovator in financial services transforms into a leader in software technology

GE Capital, a 130‑year‑old financial services innovator serving more than 300,000 mid‑market customers, set out to become a software‑driven, cloud‑enabled company to meet a pivotal shift in customer expectations. Faced with customers who demand real‑time, personalized engagement and the complexity of social behavior data and vast information across business units, the traditionally deliberate commercial‑lending organization needed faster, more connected ways to serve clients and empower its sales force.

By adopting Salesforce (including Marketing Cloud, Chatter and mobile capabilities), GE Capital built cross‑business customer profiles, quickly prototyped and deployed solutions, sent targeted communications, and connected a 3,100‑person sales team for collaboration and cross‑sell opportunities. The outcome: cycle times from insight to action dropped from months to seconds, customer relationships deepened, employee engagement rose, and reps spent more time face‑to‑face with clients while driving smarter account outcomes.

GE Capital

John Sabino

SVP of Commercial Excellence