Case Study: Time Warner Cable achieves faster, more efficient field sales with Salesforce DMP

Going mobile opens doors for field sales

Time Warner Cable, a large communications provider with thousands of field sales reps across 29 states, needed a faster, more efficient way to sell complex bundled services on the go. Using Salesforce, the company equipped its mobile sales teams with CRM tools for iPads and smartphones to improve close rates, streamline field work, and support apartment-focused MDU sales.

Salesforce enabled Time Warner Cable to manage approvals, contracts, signatures, and order completion electronically in the field, while also giving reps access to territory maps and more interactive customer presentations. The results included greater efficiency, faster sales processes, and stronger sales performance, with more than 20% of business coming from apartments and additional use of Sales Cloud and Marketing Cloud across the company.

Time Warner Cable

David Schwehm

VP of Community Solutions