Case Study: AARP achieves 6x ROI and 200% higher CPMs with Salesforce DMP

Krux enables AARP to harness its audience data to its fullest while protecting member privacy

AARP, the nonprofit membership organization serving people 50 and over, needed a way to unlock and monetize its highly desirable 50+ audience (37 million members, 5.5M monthly uniques) without compromising member privacy. Although AARP recognized the value of its first‑party data, it lacked the tools and technology to fully collect, protect and activate that audience across its digital properties.

AARP selected Krux for its fast, easy integration and privacy‑focused toolset, enabling collection and analysis of 100% of web user data and flexible audience authoring to build proprietary segments. The result: break‑even in two months and a 6x ROI, 200% higher CPMs on targeted inventory, reduced reliance on costly third‑party data, new revenue from custom products, and higher‑quality leads while safeguarding member privacy.

AARP

Scott Maison

Director, Digital Advertising Services