Case Study: Gawker achieves 11x ROI with Salesforce DMP

Gawker Sees 11x ROI Using Krux Data-Driven Sales

Gawker Media, publisher of brands like Gawker and Gizmodo with about 120 million monthly readers, needed to better monetize its valuable millennial audience. The company found its existing ad tech limited its ability to create and sell precise audience segments while preserving control over first‑party data.

Gawker implemented the Krux DMP—a neutral, cross‑screen platform that unifies and analyzes first‑party data, enables audience discovery and real‑time activation, and provides strong data controls—so its sales team could offer refined targeting to advertisers. The platform drove on‑the‑fly optimization, deeper advertiser engagement and roughly an 11x return on investment from data‑driven sales.

Gawker

Michael Kuntz

Vice President of Advertising