Case Study: Zero Motorcycles achieves a high-touch, connected customer experience with Salesforce DMP

Zero Motorcycles revs up performance with Salesforce

Zero Motorcycles, a leading electric motorcycle maker, was struggling to deliver a high-tech customer experience across owners, dealers, sales, service, and marketing. Before working with Salesforce DMP, the company relied on three disconnected systems and even paper warranty cards, creating delays and a poor experience for customers and dealers.

Salesforce DMP helped Zero Motorcycles reimagine the rider and dealer journey using the Salesforce Customer Success Platform, including Marketing Cloud and Community Cloud. The result was a more seamless, connected experience with targeted marketing, better lead tracking, and remote service capabilities; emergency service response became 50% faster and support tickets dropped 25%.

Zero Motorcycles

Chris Heimbuck

Director of Marketing