Case Study: Arizona State University achieves unified student engagement and streamlined services with Salesforce DMP

ASU drives innovation across campus with Salesforce

Arizona State University, a fast‑growing “New American University” with multiple campuses, online programs, and a global presence, faced a fragmented constituent landscape—data scattered across spreadsheets and disparate databases—making it difficult to manage recruitment, student services, and alumni engagement or deliver personalized lifecycle experiences.

ASU implemented Salesforce enterprise‑wide (Service Cloud, Marketing Cloud and a unified CRM), building a single Service Center on its My ASU portal and consolidating email and recruiting systems. The change let teams track every interaction, publish 1,000+ knowledge articles, resolve over 1,000,000 cases, migrate 13 mass‑email systems, manage 1.1 million leads, and use dashboards to measure and improve service—delivering more personalized communications and streamlined recruiting while paving the way for further Connected Campus initiatives.

Arizona State University

Stacey Lippert

Director for Student-Centric Initiatives