Case Study: Nestlé Waters achieves personalized, lifelong consumer relationships with Salesforce DMP

Nestlé Waters turns digital connections into lifelong relationships using Marketing Cloud

Nestlé Waters, the global bottled- and sparkling-water business with 15 distinct brands, faced the challenge of moving from broad marketing to truly personalized, lifetime relationships across digital and in-store touchpoints. The company needed to unify social, email, and physical experiences (like digitally connected coolers) so consumers would get the right message, product and offer at the right moment.

Using Salesforce Marketing Cloud — including Journey Builder, Predictive Intelligence, Social Studio and Active Audiences — Nestlé Waters built adaptive, data-driven journeys and a Consumer Engagement Center to listen, engage and act in real time. The result: scalable, personalized experiences for millions of consumers, more relevant offers and content, faster social engagement and stronger loyalty driven by a transformational partnership with Salesforce.

Nestlé Waters

Antonio Sciuto

CMO and Ebusiness Leader