Case Study: ESI Media achieves precision audience targeting and increased ad revenue with Salesforce DMP

ESI Media Unlocks Smarter, More Integrated Sales With Krux DMP

ESI Media, publisher of the London Evening Standard, The Independent, i and London Live with over 24 million UK monthly visitors, attracts high‑income, hard‑to‑reach audiences and luxury advertisers. Despite strong brands and contextual inventory, ESI lacked the multilayered first‑ and third‑party data tools needed to serve programmatic buyers, match its audience insights with agency data, and quickly monetize audience‑based, per‑impression advertising.

ESI implemented Krux’s DMP to unify first‑ and third‑party data, build premium audience segments (e.g., male trendsetters, cosmetic enthusiasts, high‑street shoppers) and target users across mobile and web. The platform drove strong campaign performance—DKNY saw CTRs three times ESI’s average and ten times the industry norm—leading to added campaigns, incremental revenue, lower wasted spend, more clients, and a companywide shift to audience‑centric, best‑in‑class advertising.

ESI Media

Jo Holdaway

Director of Strategic And Commercial Data