Case Study: Dunkin' Brands drives brand awareness and customer loyalty with Salesforce DMP

Dunkin' Brands - Customer Case Study

Dunkin' Brands needed to deepen its social engagement and turn its huge fan base into stronger brand loyalty and repeat business. With Salesforce DMP, the company focused on using social channels to connect with customers in a more meaningful, people-first way and manage conversations around the brand.

Salesforce DMP helped Dunkin' Brands monitor and participate in social conversations using Social Studio from Marketing Cloud, enabling more effective word-of-mouth marketing and brand awareness. As a result, Dunkin' Brands grew its Facebook presence to 13 million fans and built stronger customer engagement that supported loyalty, referrals, and repeat business.

Dunkin' Brands

John Costello

President of Global Marketing & Innovation