Case Study: Sherwin-Williams achieves greater customer responsiveness with Salesforce DMP

Valspar stirs up a 200-year-old business with Salesforce

Sherwin-Williams, in a saturated paint market, needed a better way to drive growth by improving customer service, responsiveness, and sales visibility. Using Salesforce DMP, the company sought to give its sales and customer service teams more effective tools to connect with customers and manage relationships across channels.

Salesforce DMP implemented the Salesforce platform, including Sales Cloud, Service Cloud, Marketing Cloud, Chatter, and the Salesforce mobile app. The result was stronger forecasting, better business insights, and a 360-degree view of customers, while 700+ field reps gained easier access to account information and activity tracking on the road. This helped reps spend less time at desks and more time with customers, improving agility and collaboration across the business.

Sherwin-Williams

Anne Quirk

Global IT Manager, Sales and Customer Experience