Case Study: Room & Board achieves 2,900% ROI and higher order values with Salesforce DMP

Room & Board makes recommendations intelligent with Marketing Cloud

Room & Board, a Minneapolis–born maker of modern, American-crafted furniture, wanted to bring the personalized, in-store shopping experience online while growing its digital sales. After early success with an email-based wish list, the company needed a scalable way to learn from customer behavior and make relevant product suggestions that mirrored the guidance of its in-store design associates.

They turned to Salesforce Marketing Cloud and its Predictive Intelligence, uploading years of customer and sales data to power personalized on-site and email recommendations. The results were strong: customers who engage with recommendations have 40% higher web order values (60% higher when they view recommendations before visiting a store), and the program delivered a 2,900% ROI in its first year, while enabling continual campaign optimization and more one-to-one customer relationships.

Room & Board

Kimberly Ruthenbeck

Director of Web experience