Case Study: Totaljobs achieves 5x ROI and higher application conversions with Salesforce DMP

Krux Drives High-Precision Audience Targeting For Totaljobs.com, Resulting in 5x ROI

Totaljobs.com is one of the UK’s leading job boards—hosting 165,000+ job postings, attracting about 6 million users and generating roughly 2.8 million applications a month. The company needed a data management platform to better understand both registered and anonymous jobseekers, deliver timely, personalized job recommendations across email, onsite and search, and increase completed applications by mapping each user’s job-search journey.

Totaljobs implemented Krux DMP to unify and analyze first‑ and third‑party data, build richer audience segments, and use Krux SuperTag for precise RLSA/search targeting and real‑time activation. Within a year Totaljobs saw a 120% increase in email application submissions from registered users, up to 31% higher application conversion rates, up to 46% savings in cost per application, and an overall 5x ROI.

Totaljobs

Oliver Burns

Group Technical Product Director