Case Study: Carsales.com.au achieves 300% audience-extension revenue growth with Salesforce DMP

Krux Powers Carsales.com.au To Help Advertisers Reach Targeted, Precise Car-Buyer Audiences On and Off Its Network

Carsales.com.au, Australia’s leading automotive classifieds network with more than 80% of consumer activity in the category, faced the challenge of reaching car-buyers during a short ~12-week purchase window and distinguishing serious buyers from casual researchers (for example, shoppers vs. those researching upgrades). To satisfy advertisers’ demand for highly specific on- and off-network audiences, Carsales needed a data management platform to unlock, unify and activate its people data.

Carsales implemented Krux DMP to unify, analyze and activate first‑party data across screens and channels, enabling granular, real‑time segmentation (behavioral, demographic, geographic, frequency, time‑of‑day and technographic). Combined with an audience-extension service (Audience360), this allowed precise targeting of active car‑buyers across the web, driving a 300% increase in audience‑extension revenue and significant overall growth in advertising sales, supported by local Krux engineering and services.

Carsales.com.au

Sam Granleese

Head of Insights & Analytics