Case Study: Carlo's Bakery achieves worldwide expansion while retaining neighborhood charm with Salesforce DMP

How a neighborhood bakery retains its local feel while expanding worldwide

Carlo’s Bakery, the family-owned New Jersey shop made famous by TLC’s Cake Boss, saw orders spike more than 1,000% and outgrow its century-old pencil-and-paper ordering system. The sudden national and international demand threatened the bakery’s ability to keep its neighborhood feel while scaling operations across new retail locations, mail order, a cooking school and corporate partnerships.

Carlo’s adopted the Salesforce Customer Success Platform—including Sales Cloud, Chatter, mobile apps, Data.com, Desk.com and Marketing Cloud—plus custom iPad point-of-sale and “Cakeforce” ordering apps. The integrated solution gave real-time metrics, unified sales and service, faster staff onboarding, and personalized customer tracking (birthdays, events), enabling efficient growth: nine stores, 24,000 cupcakes sold weekly, expanded B2B and cruise-line partnerships, and continued local customer care.

Carlo’s Bakery

Buddy Valastro

CEO and Cake Boss