Case Study: WhoSay achieves a 74% lift in overall revenue with Salesforce DMP

Krux DMP-Enabled Audience Segments Send Revenue Soaring

WhoSay is a social celebrity magazine and app that attracts a highly engaged fan audience who follow celebrities across social and mainstream media. To better monetize that first-party audience and connect the right entertainment advertisers with the right fans, WhoSay needed a data management platform to create robust, real-time audience segments and safely access broader programmatic inventory without risking its valuable data or brand safety.

WhoSay adopted the Krux DMP to capture and activate online and offline data, build tailored segments, and deploy them across channels (pre-roll, mobile, apps, display and programmatic). The results were substantial: a 124% lift in display revenue, a 50% increase in off-site video campaigns, and a 74% lift in overall revenue.

WhoSay

Chris Hoerenz

COO