Case Study: YETI achieves 900% revenue growth and scalable personalized customer experiences with Salesforce DMP

As business heats up, YETI stays cool with Salesforce

YETI Coolers, founded to build premium coolers for outdoor enthusiasts, rapidly expanded into drinkware, apparel, and new distribution channels as demand surged. That growth multiplied its salesforce and customer base, but left the company struggling with fragmented systems, spreadsheets, and paper notes that made it hard to track customer and order histories, measure team performance, or deliver the personalized experiences that defined the brand.

By implementing Salesforce integrated with its ERP, YETI created a single, real‑time view of customers and orders, automated transactional and marketing communications, and gave mobile access to sales reps. The platform enabled personalized customer journeys and faster support, improving loyalty and repeat purchases—while management gained visibility for forecasting and scaling. As a result, YETI’s revenue climbed from $50 million to $450 million in two years and the company scaled its operations without sacrificing the customer experience.

YETI

Matt Reintjes

President & CEO