Case Study: Kimberly-Clark achieves greater customer engagement and agility with Salesforce DMP

Kimberly-Clark depends on social technologies

Kimberly-Clark, a global consumer products company serving 1.3 billion people, needed a faster, more connected way for employees and sales teams to collaborate and engage customers across its global business. Using Salesforce DMP and related Salesforce social technologies, the company aimed to improve internal communication, customer engagement, and insight into product feedback.

Salesforce DMP helped Kimberly-Clark deploy Social Studio and the Salesforce Platform to listen to consumers, identify influencers, and build community, while also creating mobile apps that extended legacy systems like SAP. The results included stronger customer engagement, real-time B2B project tracking, and improved agility across the enterprise; some products also receive 30,000+ Twitter mentions per month, giving the company actionable R&D insights.

Kimberly-Clark

Ramon Baez

CIO