Case Study: ADP achieves mobile-first selling and unified customer engagement with Salesforce DMP

ADP reps make every moment a selling moment with Salesforce

ADP, a global leader in human capital management serving more than 600,000 clients, needed to unify customer data and streamline selling across 11 business units so employees in sales, marketing, finance, and operations could quickly access complete customer views, manage leads and territories, and move faster in a high-contact sales environment.

ADP consolidated customer records in Salesforce and connected 400+ web pages, pricing and order tools, and Marketing Cloud for social listening and lead capture, plus built mobile-optimized apps for prospecting, quoting, and signing on tablets. The result: more than 10,000 employees get real-time insights, social leads flow directly into Sales Cloud for faster qualification, sales communication volume and cycle time fell, and reps can close deals anywhere—delivering a measurable boost in pipeline efficiency and competitive advantage.

ADP

Mike Capone

CIO & CVP of Product Development