Case Study: Dansk Publisher Network (DPN) achieves new data-driven revenue and 20+ major advertiser wins with Salesforce DMP

Krux Gives DPN the Tools to Lead in Data Driven Advertising

Danish Publisher Network (DPN), a consortium of Denmark’s 11 leading publishers that includes Jobzonen, needed a central way to capture, manage and analyze first‑party data about senior job seekers — their interests, skills and job affinities — to create distinctive recruitment advertising and lead‑generation offerings.

By implementing Krux, DPN centralized collection, unification and protection of user data, surfaced high‑value candidates across 20+ job categories and launched “Track & Trace,” an audience‑extension product reaching users across all 11 publishers. In less than eight months the solution brought new ad revenue from 20 major advertisers, powered 130 campaigns for 50 clients, increased media revenue and raised retention by over 70%.

Dansk

Martin Jensen

Danish Publisher Network