Case Study: Vox Media achieves 45% better advertising performance with Salesforce DMP

Salesforce DMP Helps Vox Media Drive Superior Advertising Performance

Vox Media, parent of eight premium digital brands such as The Verge, Vox, SB Nation and Eater, reaches hundreds of millions of readers (about 800 million monthly content views). To help advertisers buy high-impact video, mobile and native placements at scale via Concert — a partnership with NBCUniversal offering 190 million unique monthly audiences — Vox needed a way to deliver precise, audience-driven targeting across premium, brand-safe inventory using first-, second- and third‑party data.

Vox extended its existing Salesforce DMP implementation to power Concert’s targeting and data collaboration with NBCUniversal, enabling creation and activation of unique audience segments across Vox and NBCU properties. In a launch campaign for a multinational telecom brand, Concert audiences driven by Salesforce DMP outperformed untargeted impressions by +45% overall, +56% interaction rate and +42% attention quality.

Vox Media

Will Won

Revenue Intelligence