Case Study: Centro Brand Exchange achieves 20% lift in CPM and real-time audience segmentation with Salesforce DMP

Krux’s Next-Gen DMP Powers Centro’s Brand Exchange With Robust Audience Segmentation

Centro is a technology company that built the Centro Brand Exchange to connect 6,000 brands with over 1,600 premium local publishers, serving nearly one billion impressions monthly. Centro needed a highly scalable, integrated Data Management Platform (DMP) to synthesize first- and third‑party people data in real time and let advertisers create custom, on‑demand audience segments without delays or loss of quality.

Centro integrated Krux’s next‑gen DMP to unify 100% of people data, enable instant segment creation, and apply cross‑channel frequency management to optimize campaigns and eliminate waste. The result: a 20% lift in CPM, increased revenue and customer satisfaction, and most Centro clients now include audience targeting in their media plans.

Centro

Amanda Hayes

Manager of Operations