Case Study: Aston Martin achieves unified customer insights and accelerated growth with Salesforce DMP

Aston Martin gears up for growth with Salesforce

Aston Martin, the 105-year-old British luxury automaker known for handcrafted cars like the DB11, faced a fragmented data and communications landscape across its 150+ dealers in 40+ countries. Disparate systems, slow access to customer information, and no single view of leads or sales meant the company couldn’t track whether leads converted, respond quickly to personalization requests, or make data-driven decisions to support its Second Century growth plan.

Aston Martin deployed Salesforce Sales Cloud (with Trailhead training) to centralize customer and dealer data, introduce case-management workflows for its Q personalization team, and enable mobile access and team collaboration via dashboards and Chatter; it also began using Marketing Cloud’s Social Studio for customer insights. The result was faster, more consistent handling of leads and customization requests, unified global visibility into the sales cycle, richer customer personalization, and actionable insights to accelerate growth and revenue.

Aston Martin

Andy Palmer

President and Chief Executive Officer