Case Study: L'Oreal Americas achieves unified customer insights and operational agility with Salesforce DMP

Collaboration is a beautiful thing for L’Oréal

L'Oréal Americas, the world's largest cosmetics company with 28 global brands, faced growing communication and coordination challenges as rapid expansion and multiple acquisitions made it harder for its Professional Products Division to share data and work with salons and distributor reps. The company needed a way to unify sales efforts and back-end systems while keeping brand teams and salon partners aligned.

L'Oréal implemented Salesforce to consolidate systems, built portals with product info and training for distributor reps and beauticians, and launched an employee social network to coordinate events and share best practices. The result: a measurable increase in operational efficiency, faster integration of acquisitions and new brands, more effective marketing, and improved alignment and engagement across employees, reps, and salon partners.

L'Oreal Americas

Barry Gilmore

CIO