Case Study: The Chapar achieves scalable personal service and 650% growth with Salesforce DMP

The Chapar delivers a tailor-made service with Salesforce

The Chapar offers a personal styling and trunk-delivery service for men, but needed a way to keep that experience highly tailored while scaling rapidly. Using Salesforce DMP, including Sales Cloud and Marketing Cloud, the company aimed to better understand customers, improve retention, and manage marketing more effectively.

Salesforce DMP helped The Chapar’s stylists capture customer preferences, demographic data, and buying patterns so they could make smarter product selections and personalize every interaction. The company also used Marketing Cloud to measure campaign performance and Sales Cloud for stock planning and performance tracking. As a result, trunk retention rose by 25 percent, the customer base doubled every three months, and the business achieved 650 percent growth over 12 months.

The Chapar

Sam Middleton

Founder and CEO