Case Study: George Street Photo & Video achieves 5× lead growth and rapid automation with Salesforce DMP

George Street says, “I do,” to success with Salesforce

George Street Photo & Video is a national wedding photography leader known for award-winning, photojournalistic coverage. Founded in 2004, rapid growth and a distributed network of freelancers left the company relying on spreadsheets, PDFs, and email with no single source of truth, making it hard to track customers, leads, and performance as they scaled.

By rolling out Salesforce across sales, marketing, post-production, and talent acquisition (including Sales Cloud and Pardot), George Street automated processes and centralized data. The company now handles five times more leads and weddings than in 2010, cut appointment prep from about an hour to five minutes, shortened contact-to-contract from a week to 24 hours, gained real-time sales visibility, and delivers personalized client matching and communications with clearer ROI tracking.

George Street Photo & Video

Michelle Mantel

Salesforce Architect/Sr Business Analyst