Case Study: WeddingWire achieves 74% increase in WedSocial app adoption with Salesforce DMP

WeddingWire makes a commitment to personalized, customer-focused marketing

WeddingWire, a leading technology company serving the $200 billion wedding and events industry, faced a rapidly shifting, mobile-first market where engaged couples expect personalized, timely guidance across multiple apps and devices. To stay relevant and support both couples and vendors, the company needed to predict planning milestones (like venue or dress selection), bridge physical event experiences with digital tools, and deliver tailored communications that matched user preferences.

WeddingWire implemented Marketing Cloud—using Email Studio for behavior-driven journeys and AMPscript-driven vendor newsletters, plus Mobile Studio/MobileConnect for SMS—to promote its WedSocial app and onboard users and vendors. A key tactic was a table-card email with an SMS shortcode that sent guests a device-specific app link, making the physical-to-digital transition seamless; since launching the campaign, WedSocial adoption among users has risen 74%, while vendor engagement and targeted advertising opportunities have also improved.

WeddingWire

Bart Thornburg

Senior Manager of Email Marketing