Case Study: Sysco achieves sales growth and companywide customer visibility with Salesforce DMP

Salesforce keeps Sysco on the road to growth

Sysco, the world’s largest food distributor serving 400,000+ customers across the U.S., Canada, and Ireland, needed a way to give its 8,500+ field reps and 70+ operating companies real-time customer visibility, share data across a complex SAP back end, and improve collaboration while most reps spend over 90% of their time on the road.

By building on the Salesforce Platform—including the mobile Sysco360 app, Chatter for companywide collaboration, and Marketing Cloud for social listening—Sysco gave reps instant access to customer data, uncovered cross-sell and upsell opportunities, and enabled team selling across geographies. The result: stronger customer relationships, faster responses to issues, companywide collaboration among 45,000+ employees, and measurable growth (Houston up 14% year over year), with plans to expand capabilities like a menu analysis app.

Sysco

Wayne Shurts

Chief Technology Officer