Case Study: Change.org achieves personalized, lifecycle-driven global engagement and better-targeted communications with Salesforce DMP

Change.org empowers users to make a difference with the help of Marketing Cloud

Change.org, the global platform for social change with over 100 million active users, needed a way to scale personalized, lifecycle messaging across 19 countries and dozens of languages as it grew. The challenge was to deliver relevant, timely communications and give local teams autonomy to tailor messages without resorting to one‑size‑fits‑all email blasts.

By adopting Salesforce Marketing Cloud alongside Service Cloud and Social Studio, Change.org implemented engagement‑based welcome series, dynamic content and localized email translations, and a 360° customer view for support teams. The result: more targeted, efficient communications, better visibility into user interactions, improved social engagement workflow, and more informed, personalized conversations that increase relevance and user engagement.

Change.org

Alice Cornell

Director of Email Deliverability