Case Study: CarTrawler achieves 10% of car hire bookings from a single targeted email and boosts email CTR with Salesforce DMP

Cartrawler gets into high gear with Marketing Cloud Accelerators

Cartrawler, a global car-hire marketplace, had relied on Salesforce Marketing Cloud for B2C email campaigns but was underutilizing the platform: key metrics (like whether their customer database was growing) weren’t configured, reporting was limited, and they didn’t know how to get the answers needed to scale engagements.

Working with their Premier Success Plan, a Success Manager and Accelerator Specialist guided Cartrawler through three Marketing Cloud Accelerators (reporting configuration, information extraction, and email segmentation). By adopting best practices and improved automation, they boosted campaign performance—click-through rates rose from 2% to 10% for targeted emails—and a single test email generated 10% of car-hire bookings, improving ROI and enabling a longer-term strategic focus.

CarTrawler

Glen Lowis

Head of CRM