Case Study: Columbia Business School achieves personalized executive programs and real-time student engagement with Salesforce DMP

Salesforce helps move Columbia Business School Executive Education from the classroom to the community

Columbia Business School Executive Education needed a flexible way to manage student and sponsor relationships across 60+ programs and adapt offerings to changing executive learning needs. With a dispersed sales team and growing online and custom program demand, the school sought better tracking of faculty, curriculum, enrollment and audience preferences to inform program design and outreach.

By building on Sales Cloud, Marketing Cloud and the Salesforce Platform, Columbia centralized program data, automated billing, and pushed course content to its public portal and mobile app—giving staff real-time access on iPads and prospects a smoother application experience. The result: more targeted marketing and sales, faster proposal development, reduced administrative load, improved student engagement, and a more data-driven, responsive Executive Education operation.

Columbia Business School

Gershom Gannon-O’Gara

Senior Associate Director, Information Design and Technology