Case Study: Digital Trends achieves 120% higher CPMs and 3x ROI with Salesforce DMP

Krux enables Digital Trends’ 1st party data to increase CPMs within private exchanges

Digital Trends, a leading consumer technology publisher reaching more than 20 million unique visitors monthly, faced the challenge of monetizing unsold premium inventory while reducing reliance on third‑party data. The publisher wanted to layer its own first‑party audience data into private exchanges to increase CPMs and drive more revenue from audience‑based advertising.

By adopting Krux to collect 100% of user data and build targeted audience segments for private exchanges, Digital Trends moved more inventory into premium programmatic channels. The initiative increased CPMs by 120% within private exchanges, delivered a 3x ROI through improved sales‑channel efficiency, and reduced third‑party data costs by 34%.

Digital Trends

Lindsay Pasto

Senior Director, Business Operations