Case Study: Les Mills achieves millions in reach and scalable global engagement with Salesforce DMP

Les Mills is building business muscle with Salesforce

Les Mills is a global fitness company behind programs like BODYPUMP and BODYATTACK, operating in 16,000 clubs across 80 countries with 100,000 certified instructors and an ambitious growth target. Growth was constrained by bespoke, non-mobile systems and a phone‑dependent support model that couldn’t scale to meet the needs of clubs, trainers and instructors worldwide.

Les Mills moved to Salesforce Sales Cloud and Social Studio to deliver a consistent, mobile-friendly portal for instructors and trainers, real-time reporting and social listening/marketing. The solution standardized processes, improved reporting to drive growth, and amplified reach—growing Facebook from about 18,000 to 825,000 fans—without a massive marketing budget.

Les Mills

Phillip Mills

CEO