Case Study: Motor Trend achieves breakthrough 1st-party data ROI with Salesforce DMP

With Krux, Motor Trend unlocks breakthrough value from its 1st-party data

Motor Trend, a consumer-focused automotive brand within Source Interlink Media reaching 44 million monthly uniques across 101 web properties, was asked by a major OEM to accelerate the path to purchase for consumers showing interest in trucks and sedans. Because Motor Trend had invested in Krux to unify its 1st‑party data, it was uniquely positioned to respond where competitors could not.

Using Krux’s audience discovery and authoring tools, Motor Trend created proprietary in‑market truck and sedan segments and activated 100% of its user data for targeted campaigns. The campaign outperformed benchmarks and rivals: key site actions were 185% more efficient than the advertiser average and 229% more efficient than competition; cost‑per‑outcome was 32% lower than the advertiser average and 58% better than competitors; and CTR rose 31% while competitors’ CTRs fell by over 10%.

Motor Trend

Eric Schwab

EVP Sales & Marketing, Group Publisher