Case Study: ALDO achieves 1-to-1 customer engagement and $100M ROI with Salesforce DMP

Retailer Aldo blazes a new path to customers with 1-to-1 communications

ALDO, the international footwear retailer with more than 2,000 stores, wanted to move beyond siloed customer data and create a true 1-to-1 experience across store, web, social, and customer service channels. Working with Salesforce DMP, ALDO sought a way to better understand customer preferences and communicate more personally while staying true to its values of love, integrity, and respect.

Salesforce DMP helped ALDO unify customer data and power personalized marketing and service experiences through tools like Marketing Cloud, predictive intelligence, and mobile-enabled store and call-center support. The results included 50% fewer sales emails, a 131% increase in email conversion, call resolution that was 20% faster, and $100 million in ROI over four years.

ALDO

Patrik Frisk

Chief Executive Officer