Case Study: BBC Worldwide achieves 14X ROI and premium international audience targeting with Salesforce DMP

BBC - Customer Case Study

BBC Worldwide, the digital arm of the BBC reaching roughly 80 million unique browsers and over a billion page views monthly, needed a way to unify global user data and protect audience privacy while creating high-value segments for advertisers. The challenge was to aggregate first- and third-party signals from bbc.com, give advertisers the ability to find users similar to their best customers, and maintain clear control and transparency over who accessed sensitive usage data.

BBC Worldwide deployed Krux’s data management platform—using Audience Data Management and Lookalikes to build targeted segments and Krux Data Sentry to monitor and protect data. The solution delivered a 14X increase in advertiser ROI, higher yield on inventory, growing demand from clients, and an ongoing partnership between BBC Worldwide and Krux.

BBC Worldwide

Derwin Bayley

Audience Data Manager