Case Study: Time Inc. UK achieves 161% higher CTR and 435% more conversions with Salesforce DMP

Time Inc. UK Activates Precise, High-Value Audience Segments, Igniting Ad Performance Through Krux’s Next-Gen DMP

Time Inc. UK, a premium publisher with multiple fashion and beauty sites, faced a challenge when a beauty brand asked for highly targeted prospects for a hair-care campaign with a buy-now option and ambitious performance goals. Traditional run-of-site placements on endemic properties couldn’t deliver the precision and scale needed to find users whose behavior showed clear affinity for hair-care products across Time Inc. UK’s network.

Time Inc. UK implemented Krux’s next‑gen DMP to unify and activate people data across web and mobile touchpoints, enabling highly customized audience segments across its 50+ properties. The campaign drove a 161% increase in click‑through rate and a 435% increase in conversions versus traditional run‑of‑site placement.

Time Inc.

Dom Perkins

Commerical Director