Case Study: Telegraph Media Group achieves 13x ROI with Salesforce DMP

The Telegraph Unlocks the Value of Its Premium Audience with Krux and Sees 13x ROI

The Telegraph Media Group, a UK premium publisher reaching more than 90 million unique monthly visitors and an affluent audience across automotive, travel, luxury and finance, needed to future‑proof its data operations. Although a pioneer in behavioral targeting, it could not merge offline CRM with online data, wanted to better leverage third‑party data, and required simpler access to forecasting and programmatic execution platforms.

The Telegraph selected Krux as its data management platform, quickly onboarding offline data, integrating Krux segmentation with inventory forecasting, and using first-, second- and third‑party data to build richer audience segments for advertisers. This approach delivered incremental revenue—17% growth in year one, 59% in year two—and an overall 13x return on investment.

Telegraph Media Group

Nicole Holtsmark

Head of Programmatic Trading & Audiences