Case Study: REA Group achieves 90% faster time-to-market with Salesforce DMP (SuperTag)

REA Group Realises 90% Improvement in Time-to-Market with SuperTag

REA Group, owner of Australia’s leading property site realestate.com.au and other international real estate sites, needed to act quickly on highly valuable but short-lived audience intent. With audience data coming from its own and multiple partner tags, REA required a robust tag management solution to capture interactions, protect data, and accelerate time-to-market for audience activation.

REA implemented Krux’s unified DMP and SuperTag as a single control point to create and activate audiences across systems with built-in privacy and governance. The change delivered a 90% improvement in tag deployment (from ~4+ weeks to 1–2 days), protected 100% of audience assets through centralized control, and improved page speeds by up to 200% by removing non‑essential code.

REA Group

Jonas Jaanimagi

Head of Media Operations & Strategy