Case Study: Manheim achieves minute-speed email campaigns and improved Salesforce productivity with Salesforce DMP

Manheim boosts Salesforce adoption and productivity with Accelerators

Manheim struggled to get full value from its Salesforce investment: preparing a time‑sensitive email about a server outage took eight hours and missed the window to inform customers. That inefficiency exposed broader gaps in knowledge and processes across thousands of sales and marketing staff, so the team sought guided help to become more effective and agile.

Working with a Salesforce Success Manager and an Accelerator Specialist through the Premier+ Accelerators, Manheim completed Marketing Cloud Connector, Journey Builder, and Email Segmentation Accelerators that taught data linking, automation and best‑practice templates for national and local campaigns. The result: time‑sensitive email sends that once took hours now take minutes, campaign creation is automated and consistent, and the company has greater productivity and confidence to continue enhancing its Salesforce platform.

Manheim

Megan Smith

Senior CRM Campaign Manager