Case Study: CareerBuilder discovers new buyers and improves job matching with Salesforce DMP

Matching companies with the right talent (with help from Salesforce)

CareerBuilder, a major job search and career advice platform, wanted to better match companies with the right talent and create more personalized experiences for the more than 25 million people who visit its site each month. To do that, CareerBuilder turned to Salesforce DMP and related Salesforce tools to make better use of its data and engage both job seekers and employers more effectively.

Using Salesforce DMP, CareerBuilder built richer audience profiles from social conversations, delivered targeted career advice, automated content distribution, and sent real-time mobile job alerts. Salesforce DMP also helped the company uncover new buyers and leads, with Lindsey Nelson noting they could access names and titles they never could before “at the click of a button,” improving reach, personalization, and speed across the business.

CareerBuilder

Lindsey Nelson

VP of Sales Productivity