Case Study: Design Within Reach achieves personalized, connected customer experiences with Salesforce DMP

Design Within Reach expands its brand with a personalized approach

Design Within Reach needed a way to deliver more personalized, luxury customer experiences as it expanded from residential to commercial sales and faced growing online competition. The company wanted better collaboration across teams, faster lead routing, and a more complete view of each customer’s history, preferences, and service needs, using Salesforce DMP as part of its customer data and marketing approach.

Salesforce DMP helped Design Within Reach create connected experiences across its stores, service center, and digital channels by supporting targeted marketing, customer tracking, case management, and mobile selling on iPads. With Salesforce, DWR improved lead response, resolved issues faster, and gave employees the information needed to offer tailored service; the result was a unified commerce experience and stronger clienteling across the business.

Design Within Reach

John Edelman

Cheif Executive Officer