Case Study: Victor achieves sharper customer and sales insights to scale premium private-jet service with Salesforce DMP

Victor jets ahead with sharper customer and sales insights

Victor is a disruptive private jet charter startup founded by Clive Jackson that quickly scaled with transparent pricing, mobile booking and 24/7 service, achieving average four‑year sales growth of 137%. As the business and customer base expanded, disparate spreadsheets and a homegrown CRM created knowledge gaps that threatened the company’s ability to deliver the consistent, high‑touch experience luxury customers expect and to respond fast enough to win bookings (quotes within 30 minutes dramatically improve conversion).

Victor implemented Salesforce (Service Cloud, Marketing Cloud and Data.com) to automate prospect ratings, create personalized dashboards and mobile analytics, and run targeted, automated marketing. The solution streamlined workflows, let account managers handle nearly five times as many customers, converted new leads from Data.com within months, increased first‑time private fliers (15% of new bookings in 2016) and delivered faster, more consistent service across the business.

Victor

Clive Jackson

Cheif Executive Officer, Founder