Case Study: Wikia achieves up to 269% revenue lift and higher eCPMs with Salesforce DMP (Krux)

Wikia Becomes Avid Fan of Krux DMP

Wikia, a publisher with 120 million active fans worldwide, needed to better monetize its cross-channel audience data by matching the right advertisers with the right audiences in real time. The company sought a partner and a holistic platform to aggregate first- and third-party data, analyze audiences, and create premium audience segments in near real time to boost yields and improve ad relevancy.

In 2014 Wikia implemented the Krux DMP to consolidate all audience data and enable advanced segmentation and monetization. This allowed Wikia to launch an audience-aware product strategy and command significantly higher CPMs across display and mobile—examples include a 220% lift for 728x90 inventory, a 269% lift for 250x300, and a 93% lift overall—while increasing relevance and engagement for both advertisers and fans.

Wikia

Bob Huseby

SVP