Case Study: College for America achieves faster, scalable higher education delivery with Salesforce DMP

College for America at Southern New Hampshire University is modernizing higher education for working adults

College for America, part of Southern New Hampshire University, needed to launch a new associate degree program for working adults in just four months while also modernizing how it managed student data, recruiting, marketing, and support. The college turned to Salesforce DMP to build a scalable, connected system that could support its competency-based learning model and faster operations.

Salesforce DMP helped College for America create a 360-degree view of each student, track progress from application through graduation, and connect multiple teams and tools on one platform. The college also launched a new initiative in just 3 weeks using Salesforce Pardot, and its early-warning and support processes improved student intervention and service. According to the case study, Salesforce DMP enabled College for America to move faster and scale its mission to make education more accessible and affordable.

College for America

Brian Peddle

Chief Technology Officer