Case Study: Adidas gains a unified customer view and rapid e-commerce growth with Salesforce DMP

See how adidas stays a step ahead with Salesforce

Adidas, a global leader in athletic footwear and apparel, faced a retail shift from brick-and-mortar to a digital-first model where its dot‑com site became the most important store. The challenge was to deliver fast, personalized, connected experiences at global scale, unify customer data across channels, and make customer service and commerce more agile and consumer‑centric.

Adidas implemented Salesforce solutions — including Commerce Cloud, Service Cloud, Marketing Cloud, and AppExchange — to centralize consumer data, give 1,100 agents a single view, and manage 50+ e‑commerce sites across 40+ countries. The platform enabled faster updates, individualized experiences and custom products, driving a 59% increase in global e‑commerce (about €1 billion), 24% currency‑neutral growth in North America, record sneaker sales, and quicker time to market.

Adidas

Kasper Rørsted

CEO