Invoca B2B Case Studies & Customer Successes

Invoca is an AI-powered call tracking and conversational analytics company that brings the depth of marketing analytics traditionally limited to digital consumer interactions to the world of human-to-human selling. With Invoca, marketers can use real-time call and conversational analytics to maximize the return of their paid media campaigns in Google and Facebook, and improve the buying experience by enriching customer profiles in Salesforce and Adobe Experience Cloud. With Fortune 500 customers and deep partnerships with the technologies marketers use every day, Invoca has raised $116M from leading venture capitalists including Accel, Upfront Ventures, H.I.G. Growth Partners, Morgan Stanley, and Salesforce Ventures.

1-800-GOT-JUNK? achieves a 10%+ increase in bookings and closes the attribution loop with Invoca

1-800-GOT-JUNK?

Marie Fitzgibbon

Director

1st Family Dental achieves 42% more new-patient appointments and a 32% lower cost per phone lead with Invoca

1st Family Dental

Vicky Khawaja

Director of Sales and Marketing

3 Day Blinds achieves better marketing attribution and call-driven sales insights with Invoca

3 Day Blinds

Dan Williams

Chief Revenue Officer

Acadia Healthcare achieves 25% increase in call volume and scalable, high-accuracy marketing analytics with Invoca

Acadia Healthcare

Ryan Beagan

Senior Vice President of Marketing and Communications

Alpaca Audiology Achieves Full Visibility into Lead Quality with Invoca

Alpaca Audiology

Karma Dunnel

VP of Contact Center Operations

Amplifon’s Miracle‑Ear drives high‑value franchise leads and boosts call center and media efficiency with Invoca

Amplifon

Nataly Huff

Director of Digital Marketing

Angel Reyes & Associates achieves 10x more cases signed with Invoca

Angel Reyes & Associates

Elliot Johnson

Chief Marketing Officer

Apollo Interactive achieves higher call conversions and a streamlined caller experience with Invoca

Apollo Interactive

Todd Anderson

VP of Insurance

Aragon Advertising achieves unified pay-per-call tracking and 20% efficiency gains with Invoca

Aragon Advertising

Eric Famoso

Director of Sales

Aspen Dental optimizes media spend and call routing with Invoca

Aspen Dental

Sam Fitzgerald

Sr. Manager of Integrated Media

Using Invoca to increase return on ad spend

ATI Physical Therapy

Dennis Haupt

Digital Marketing Manager

Atria Senior Living drives more qualified phone leads with Invoca

Atria Senior Living

Amie Spellman

Director of Digital Marketing

AutoNation achieves higher ROAS and improved sales close rates with Invoca Conversation Intelligence

AutoNation

Marc Cannon

Executive Vice President ,Chief Customer Experience Officer

Banner Health Uses Invoca to Optimize Media Spend and Unify Data Across the Organization

Banner Health

Chris Pace

Chief Digital Marketing Officer

Bay Alarm Medical achieves a 14% increase in warranty sales with Invoca

Bay Alarm Medical

Alyssa Hermosillo

Inside Sales Supervisor

BBQGuys achieves smarter marketing attribution and higher phone conversion rates with Invoca

BBQGuys

Brian Todd

Senior Business Analyst

BoomTown achieves 63% more calls and 82% lower CPA with Invoca call intelligence

BoomTown

Brock Ward

Digital Marketing Manager

Brady Corporation achieves a 40% increase in paid search ROI with Invoca call intelligence

Brady Corporation

Andy Carlson

Global Director, Data and Analytics

Co Founder and CEO

CARiD achieves 260% ROAS increase with Invoca

CARiD

Volodymyr Boiko

Director of SEM

Carpet Guys achieves 45% more attributed phone calls with Invoca

Carpet Guys

Tommy Kash

Marketing Director

CHG Healthcare achieves a 50% increase in call connection rate and 93% reduction in ring-to numbers with Invoca

CHG Healthcare

Sam Schwendiman

Marketing Operations Manager

Using Invoca to optimize media spend and coach for increased customer satisfaction

Christian Brothers Automotive Corporation

Kevin King

Director of Digital Marketing

CHRISTUS Health Plan achieves 50% time savings on call quality assurance with Invoca

CHRISTUS Health Plan

Sherita Vance

Broker Support Specialist

City of Hope connects the omnichannel patient journey and decreases cost per acquisition with Invoca

City of Hope

Ivan Stamenov

Head of Marketing, Performance Media & Analytics

Clearlink achieves 20% reduction in customer service call volume and 40% faster call handling with Invoca

Clearlink

Adrian Lazo

Executive Vice President of Marketing

Clutter achieves real-time customer insights and targeted promotions with Invoca

Clutter

Liora Simozar

Senior Product Manager

Comfort Keepers achieves 59% more Google Ads calls and 50% lower cost-per-call with Invoca

Comfort Keepers

Bryan Huber

Worldwide Vice President, Digital Marketing

Digital Market Media achieves 1,000% YoY revenue growth with Invoca

Digital Market Media

Kyle Andersson

Director of Operations

DigitalMojo achieves $500,000 in high-margin revenue and 227% ROI with Invoca Call Performance Marketing

Digitalmojo

Martin Smith

Chief Executive Officer

Direct2Market Digital Media Solutions achieves 100% higher conversion rates and 40% more revenue per call with Invoca

Direct2Market Digital Media Solutions

Zach Bradley

Chief Operating Officer and Partner

DIRECTV achieves higher close rates and lower cost per acquisition with Invoca

DirecTV

Mark Loovis

Director of Marketing Technology

DISH achieves 500% lift in ROAS with Invoca Conversation Intelligence

Dish

Russell Bangert

Director of Digital Marketing

Dispatch Health achieves 50% increase in conversions and 50% lower CPC with Invoca

DispatchHealth

Andrea Pearson

Chief Marketing Officer

Edufficient (higher‑education advertising agency) achieves 100% exclusive, transparent high‑quality inbound calls with Invoca

Edufficient

Tom Ferarra

Chief Executive Officer

eHealth achieves 20% lower CPA and 20% higher conversion rate with Invoca

eHealth

Will Guimont

VP Analytics and Reporting

Empire Today achieves 200% revenue growth and 2,000 additional monthly calls with Invoca

Empire Today

Dan Altman

Marketing Manager

Four Seasons Hotel and Resorts uses Invoca call tracking to get a full picture of its ROAS and optimize campaigns

Four Seasons Hotels and Resorts

Sara Beresford

Director of Global Media

Freshpaint achieves 50% lower CPC with Invoca

Freshpaint

Frontier Airlines achieves higher response rates and revenue with Invoca

Frontier Airlines

Bryan Flores

Frontier Airlines

Frontier Communications increases revenue 50% and cuts cost-per-sale 58% with Invoca call intelligence

Frontier Communications

Bryan Flores

AVP for Media and Analytics

Greg Smith Equipment Sales achieves 32% increase in ROAS and 24% more SEM‑attributed revenue with Invoca

Greg Smith Equipment Sales

HealthMarkets achieves 10X increase in agent appointments with Invoca’s call marketing platform

HealthMarkets

Mike Stahl

SVP Direct to Consumer

Home Franchise Concepts achieves increased returns from digital ad campaigns with Invoca

Home Franchise Concepts

Allie Todisco

Sr. Marketing Analytics Manager

Imwave achieves a 12% commission lift and boosts campaign ROI with Invoca

Imwave

Adam Viener

President and Founder

Insperity achieves 40% more marketing-driven sales calls with Invoca

Insperity

Chris Todd

Manager of Marketing Analytics and Automation

Intelsio achieves true attribution for affiliate marketing phone leads with Invoca

Intelsio

Anna Jefferis-Lewis

President and Chief Operating Officer

ISG (Infinity Sales Group) achieves 80% reduction in wasted ad spend and 50% increase in revenue and orders from non-branded paid search with Invoca

ISG

Jason Hazlewood

Director of Online Experience & Usability

Kinetic achieves higher lead quality and 7x ROI with Invoca

Kinetic

Lorenzo Clark

Vice President of Sales

Leading Payment Processor achieves increased marketing ROI and improved sales agent close rates with Invoca

Leading Payment Processor

Melissa Reilly

Assistant Vice President, Digital Marketing

Lexington Law achieves 630% sales growth and 1,200+ publisher reach with Invoca

Lexington Law

Travis Hopkins

Affiliate Manager

Mercury Healthcare achieves accurate campaign attribution and increased patient lifetime value with Invoca

Mercury Healthcare

Collin Jarman

Manager of Web Tracking & Tag Management

MoneySolver achieves 30% higher ROAS and doubles contact-center close rates with Invoca

MoneySolver

Mark Roblez

Director of Call Center Operations

National Marketing Resources achieves a 90% conversion rate with Invoca's call marketing automation platform

National Marketing Resources

David Jones

Director of Client Services

Nemours Children’s Health achieves 45% more marketing-driven leads with Invoca

Nemours Children’s Health

David Chase

Director of Digital Marketing & Consumer Engagement

Obility achieves 50% more paid search conversions with Invoca

Obility

Gwynne Ohm

Account Director

Ochsner Health enhances ad targeting and unifies data with Invoca

Ochsner Health

Amber Welch

VP of Digital Marketing & Platforms

Using Invoca to Improve Marketing Performance

Pearson Education

Patrick Worden

Director of Digital Analytics and Customer Insights

Physicians Mutual achieves 2x higher Google Ads conversions and lower CPA with Invoca

Physicians Mutual

Tori Reavis

Program Manager

Plymouth Rock Assurance New Jersey achieves real-time campaign visibility and increased conversion rates with Invoca

Plymouth Rock Assurance New Jersey

Melissa Robinson

Manager, Consumer Marketing

Progrexion achieves 40% sales lift and 9% lower CPA with Invoca call tracking & analytics

Progrexion

Steven Jones

Associate Director, Testing and Optimization

Renewal by Andersen boosts return on ad spend with Invoca

Renewal by Andersen

Alex Balasis

Marketing Analyst

Rentokil achieves better call tracking and smarter campaign optimization with Invoca

Rentokil

James McGinn

Head of Paid Media

Rick's Custom Fencing & Decking achieves a 70% decrease in cost per lead and 73% revenue growth with Invoca

Rick’s Custom Fencing & Decking

Taylor Pawley

Director of Marketing

Rise Interactive achieves 10% Y/Y revenue growth with Invoca

Rise Interactive

Robert Half improves inbound call routing and captures conversation insights with Invoca

Robert Half

Regan Sweeney

Sr. Director of Global MarComm Analytics

Rogers achieves an 82% reduction in Google paid-search CPA and 18% revenue lift with Invoca

Rogers

Charlie Farrell

Senior Manager of Search Engine Marketing

SCI Shared Resources improves empathetic call experiences with Invoca

SCI Shared Resources

Cass Benson

Call Experience Manager

Senior Helpers achieves a 43% increase in conversion rates with Invoca

Senior Helpers

Sean Simpson

Franchise Operations Manager

SERVPRO improves customer call routing and experience with Invoca

Servpro

Jay Hinton

Director of Digital Marketing

Spectrum Retirement Communities achieves a 20% reduction in resident turnover and flattens the COVID-19 curve with Invoca

Spectrum

Jeff Arduino

National Director of Sales and Resident Experience

Star Media Network achieves 20% conversion rates and 50% call‑volume growth with Invoca

Star Media Network

Starkey Hearing Technologies achieves a 17% decrease in cost-per-appointment and 66% reduction in analysis costs with Invoca's AI-powered call analytics

Starkey Hearing Technologies

Dawn Hepper

Director of Retail Marketing

SunTrust achieves 50% more paid-search conversions and 60% higher call-center efficiency with Invoca

SunTrust

Brennie Conkle

VP of Paid Search and Digital Capabilities Marketing

Sylvan Learning achieves 33% more leads from paid search with Invoca

Sylvan Learning

Seth Lueck

Senior Online Marketing & SEM Manager

Using Invoca to increase ROAS from digitial marketing campaigns

TadiBrothers

Tamir Elghanayan

Owner-Founder

Tapjoy achieves tens of thousands of high-quality inbound calls with Invoca's call performance marketing

Tapjoy

Mihir Shah

President and CEO

ThomasARTS uses Invoca to improve call routing for its clients

ThomasARTS

Jordan Yospe

Marketing Channels Lead

University Hospitals achieves a 580% increase in appointments and saves 40 employee-hours/week with Invoca

University Hospitals

Noah Brooks

Senior Digital Strategist

Verizon achieves end-to-end marketing attribution and increased digital ad ROI with Invoca

Verizon

Kellyanne Perez-Vera

Marketing Activations Manager

Viasat achieves a 74% increase in handled call conversion rate and saves 452 agent hours per week with Invoca

Viasat

David Salcido

Director of Digital Marketing

Visiqua achieves 80% reduction in CPA and 5x affiliate PPC growth with Invoca

Visiqua

Jamie Sutton

VP Revenue & Product

VITAS Healthcare achieves higher digital marketing ROI and improved caller experience with Invoca Signal AI

VITAS Healthcare

Jeff Stewart

Assistant Vice President of Digital Communications

Vivint achieves a 76% increase in new customers generated by marketing with Invoca

Vivint

Taylor Rose

Director of Marketing Operations

Watermark Retirement Communities reduces cost per lead by 7% with Invoca

Watermark Retirement Communities

Laura Katterhenry

Director of Creative Services

Weitz & Luxenberg achieves full call-to-retainer attribution and 28% lower cost-per-retainer with Invoca

Weitz & Luxenberg

Bill Denninger

Director of Business Operations

Windstream achieves 7x ROI and full-funnel marketing visibility with Invoca

Windstream

Lorenzo Clark

Vice President

YDesign Group achieves a 37% increase in ROAS and eliminates wasted ad spend with Invoca

YDesign Group

Jesse Teske

Web Analytics Manager

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