Case Study: DIRECTV achieves higher close rates and lower cost per acquisition with Invoca

DIRECTV uses Invoca to decrease CPA and improve contact center close rates

DIRECTV, a telecommunications company with a high volume of inbound calls, faced a challenge tracking how online marketing campaigns drove phone conversions and understanding the full digital-to-call customer journey. The company needed better call attribution, stronger ROI visibility, and a smoother omnichannel buying experience, and turned to Invoca for help.

Invoca implemented call attribution, dynamic toll-free numbers, Google Ads integration, and Invoca PreSense to give agents caller journey context before answering. This helped DIRECTV fix routing issues, optimize campaign spend, lower cost per acquisition, and improve sales agent close rates by 110%.

DirecTV

Mark Loovis

Director of Marketing Technology